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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Skladem máme celkem knihy Putting the public back in public relations - how social media is reinventing the aging business of PR (2009).
Nákup knihy
Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Vpisky / podtrhávání
- Chybí přebal
- Jazyk
- Rok vydání
- 2009,
- Stav knihy
- Poškozená
- Cena
- 31 Kč
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Navrhnout úpravu
- Titul
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Jazyk
- anglicky
- Autoři
- Brian Solis, Deirdre Breakenridge
- Vydavatel
- Pearson Education
- Rok vydání
- 2009
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Kategorie
- Marketing a PR
- Anotace
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.