The future of individual premium mobility

Traditional concepts of mobility are increasingly affected by digitalization. The amount of connected devices is growing exponentially and mobile broadband internet has become standard. Car manufacturers are facing the rise of software-based mobility services that go beyond the car itself. The increasing connectivity of vehicles may disrupt their traditional business model. In addition, driving becomes increasingly automated, allowing for a better utilization of driving-time. This report analyzes how individual premium mobility may look like in the future, describes future scenarios and potential business ideas. This report consists of three parts. First, the authors analyze the trends regarding individual premium mobility. Building upon these findings, four scenarios are described, vividly depicting possible futures. In the final Ideation part five business concepts are elaborated and tested against the scenarios. The developed business concepts range from a service that automatically integrates shopping necessities in the usual itinerary, trans modal mobility services among a confined community, enhanced driving experience through personal, driving and environment data, a car that adapts to the driver´s personal data and mood, to a service offering business to private trip suggestions based on people´s calendar and preferences.