Více o knize
This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on
Nákup knihy
The power of habit: Why we do what we do and how to change, Charles Duhigg
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Charles Duhigg
- Vydavatel
- William Heinemann
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 400
- ISBN10
- 0434020362
- ISBN13
- 9780434020362
- Série
- Štítky
- Naučná literatura, Seberozvoj, Psychologická tématika, Osobní růst, Dárky pro ženy, Úspěch, Populárně-naučné publikace, Produktivita, Motivační knihy, Lidské chování
- První vydání
- 2012
- Původní název
- The Power of Habit – Why We Do What We Do and How to Change
- Hodnocení
- 4,15 z 5
- Anotace
- This fascinating book reveals how habits are made, broken and, more than anything, manipulated. It's full of unbelievable stories, such as: The supermarket analyst who came up with a way of determining which women were pregnant before they even knew - so he could influence what they bought in his store. One day a furious father came in complaining that his 15-year-old daughter was being targeted with pregnancy products; the store apologised and considered scrapping the programme. A week later, the father returned to apologise - his daughter was, they'd discovered that morning, pregnant! Eugene, the brain-damaged patient who can't form new memories or even register what's going on