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Why Fonts Matter

Autoři

Více o knize

"This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination."--From publisher.

Parametry

ISBN
9780753557235
Nakladatelství
Virgin Books

Kategorie

Vydání

2016

Nákup knihy

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