Human-machine-interaction in individual mobility

The world of individual mobility is facing times of radical change. This change is not only due to technological advancements, but also due to social, political, ecological, and economic changes that we are facing around the globe. This accelerating rate of change is one reason why Trend- and Technology-Scouting have been receiving increasing attention in automotive companies recently. Especially in the electronics and software domain it is paramount to identify upcoming trends and transform them into viable products or business models in order to stay ahead of competition. Today, about 90% of all innovations in the automotive industry are driven by electronics and software. Digital technologies not only help to enhance existing offerings, but also to develop entirely new products and service offerings. These radically new offerings are the ones that will be decisive in the race for market leadership.