Proceedings / Cross-Cultural Business Conference 2015

In this new age of globalization, cross-cultural and economic issues are increasingly becoming the center of attention in a variety of fields. Therefore, it is vital for both researchers and practitioners to continuously enhance and share their knowledge of their particular research areas and to embrace intercultural and economic aspects in their everyday working lives. The Cross-Cultural Management and Emerging Markets Centre at the University of Applied Sciences Upper Austria, School of Management in Steyr performs research activities for the study programme Global Sales and Marketing, addressing such cross-cultural topics. In cooperation with the School of Informatics, Communications and Media in Hagenberg, the Cross- Cultural Business Conference 2015 is carried out to deal with intercultural perspectives in: - Session A: Global Business and Human Resource Management - Session B: Global (B2B) Marketing, Sales Management and Service Innovation - Session C: Higher Education Research - Session D: Informatics, Communications and Media