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Digital marketing applications

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To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

Parametry

ISBN
9783631802519
Nakladatelství
Peter Lang

Kategorie

Varianta knihy

2019

Nákup knihy

Kniha aktuálně není skladem.