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Více o knize
Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.
Nákup knihy
Strategic Market Management, David A. Aaker
- Jazyk
- Rok vydání
- 1995
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- (měkká)
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- David A. Aaker
- Vydavatel
- Wiley
- Rok vydání
- 1995
- Vazba
- měkká
- ISBN10
- 0471309567
- ISBN13
- 9780471309567
- Série
- Hodnocení
- 3,8 z 5
- Anotace
- Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.