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Více o knize
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
Nákup knihy
The Effortless Experience, Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Jako nová
- Cena
- 186 Kč
Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Effortless Experience
- Jazyk
- anglicky
- Autoři
- Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi
- Vydavatel
- Penguin Books Ltd
- Rok vydání
- 2013
- Vazba
- měkká
- ISBN10
- 024100330X
- ISBN13
- 9780241003305
- Kategorie
- Motivace a seberozvoj
- Anotace
- Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.