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Hodnocení knihy
Parametry
- 288 stránek
- 11 hodin čtení
Více o knize
The latest research from the bestselling authors of The Challenger Sale uncovers a surprising insight: success in sales hinges not only on adopting the Challenger selling approach but also on the specific individuals you choose to challenge. This revelation emphasizes the importance of strategic targeting in the sales process, suggesting that the effectiveness of a Challenger seller is significantly influenced by their understanding of the relationships and dynamics within their market.
Nákup knihy
The Challenger Customer, Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Podtitul
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Jazyk
- anglicky
- Autoři
- Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman
- Vydavatel
- Penguin Publishing Group
- Rok vydání
- 2015
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9781591848158
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Management & HR, Vůdcovství
- Hodnocení
- 3,95 z 5
- Anotace
- The latest research from the bestselling authors of The Challenger Sale uncovers a surprising insight: success in sales hinges not only on adopting the Challenger selling approach but also on the specific individuals you choose to challenge. This revelation emphasizes the importance of strategic targeting in the sales process, suggesting that the effectiveness of a Challenger seller is significantly influenced by their understanding of the relationships and dynamics within their market.