Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Nákup knihy
Focus, Al Ries
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Focus
- Jazyk
- anglicky
- Autoři
- Al Ries
- Vydavatel
- HarperBusiness
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Management & HR, Vůdcovství, Podnikání, Produktivita
- Hodnocení
- 4 z 5
- Anotace
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.