Subliminal

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In Subliminal Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what's going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind's subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodinow unravels the subliminal self, showing us how the human mind really works. 'After reading this book, you will look at yourself (and those around you) in a new way.' Joseph T. Hallinan, author of Why We Make Mistakes 'With great wit and intelligence, Mlodinow takes us on a sweeping tour of the latest revelations in neuroscience.' Huffington Post 'An illuminating journey through a hidden world.' Nature 'Leonard Mlodinow never fails to make science both accessible and entertaining.' Stephen Hawking