Parametry
Kategorie
Více o knize
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
Nákup knihy
Managing public relations, James E Grunig, Todd Hunt
- Jazyk
- Rok vydání
- 1984
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Managing public relations
- Jazyk
- anglicky
- Autoři
- James E Grunig, Todd Hunt
- Vydavatel
- Thomson
- Vydavatel
- 1984
- ISBN10
- 0030583373
- ISBN13
- 9780030583377
- Kategorie
- Podnikání a ekonomie
- Anotace
- Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.