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Parametry
- 214 stránek
- 8 hodin čtení
Více o knize
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
Nákup knihy
The Moment of Clarity, Christian Madsbjerg, Mikkel Rasmussen
- Jazyk
- Rok vydání
- 2014
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 139 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Moment of Clarity
- Jazyk
- anglicky
- Vydavatel
- Harvard Business Review Press
- Rok vydání
- 2014
- Vazba
- pevná
- Počet stran
- 214
- ISBN10
- 1422191907
- ISBN13
- 9781422191903
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Společenské vědy, Byznys, Byznys & Management, Psychologická tématika, Psychologie, Věda, Design, Sociologie, Marketing & Prodej, Vůdcovství
- Hodnocení
- 3,9 z 5
- Anotace
- "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--