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Více o knize
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
Nákup knihy
Contemporary strategy analysis : concepts, techniques, applications, Robert M. Grant
- Jazyk
- Rok vydání
- 1998
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- Robert M. Grant
- Vydavatel
- Blackwell Business
- Rok vydání
- 1998
- Vazba
- měkká
- ISBN10
- 0631207805
- ISBN13
- 9780631207801
- Série
- Hodnocení
- 3,85 z 5
- Anotace
- The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.