Consumer behavior. Buying, having, and being
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Více o knize
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Nákup knihy
Consumer behavior. Buying, having, and being, Michael R. Solomon
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Consumer behavior. Buying, having, and being
- Jazyk
- anglicky
- Autoři
- Michael R. Solomon
- Vydavatel
- Pearson
- Rok vydání
- 2013
- ISBN10
- 0273767313
- ISBN13
- 9780273767312
- Kategorie
- Podnikání a ekonomie
- Anotace
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.