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Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Hodnocení knihy
Více o knize
Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.
Nákup knihy
Using Behavioral Science in Marketing, Nancy Harhut
- Jazyk
- Rok vydání
- 2022
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- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Podtitul
- Drive Customer Action and Loyalty by Prompting Instinctive Responses
- Jazyk
- anglicky
- Autoři
- Nancy Harhut
- Vydavatel
- Kogan Page
- Rok vydání
- 2022
- Vazba
- pevná
- Počet stran
- 288
- ISBN13
- 9781398606685
- Série
- Hodnocení
- 4,35 z 5
- Anotace
- Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.