The Unicorn Within

Více o knize

Introduction: Unleashing the unicorn within - how to beat Silicon Valley at its own game -- Part 1. Getting started: Before you start - pre-conditions for success -- People - selecting/recruiting and onboarding the team -- Preparing to incubate - the nuts and bolts -- Part 2. Building ventures: Ideate - getting to new venture ideas you can incubate -- Incubate, phase I: customer - does anybody want it? -- Incubate, phase II: product/service/solution - what should we build? Can we build it? -- Incubate, phase III: business - how do we make money? What's our plan? -- Accelerate - moving ventures from funding to product/market fit and first revenue -- Part 3. Institutionalizing growth: Building your own venture factory - institutionalizing growth for decades to come -- Driving the new venture growth engine - the role of the c-suite and senior executives -- Conclusion: The ten principles for building your growth engine and beating Silicon Valley at its own game