Voltage Effect

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Why do some ideas succeed while others fail? Award-winning behavioral economist John List argues that the key lies in whether an idea can scale. Many enterprises collapse when they attempt to grow, suffering from a voltage drop that diminishes their initial promise. However, success isn't merely a matter of luck; there are identifiable patterns that determine which ideas can thrive and which are doomed. In this insightful work, List reveals how to pinpoint scalable ideas and avoid those that won't succeed. He draws on his original research and compelling examples from business, government, education, and public health to outline five critical factors that lead to voltage drops and four proven strategies for achieving voltage gains. By mastering the science of scaling, we can effect meaningful change in various sectors, ultimately contributing to a better world. This book is highly recommended for anyone interested in making impactful decisions and driving transformation in their communities and beyond.