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How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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This comprehensive guide focuses on developing essential marketing skills, offering a step-by-step approach to researching and crafting effective marketing plans. It covers the execution of marketing audits and provides strategies for setting cost-effective budgets, making it a valuable resource for anyone looking to enhance their marketing expertise.
Nákup knihy
How to Write a Marketing Plan, John Westwood
- Jazyk
- Rok vydání
- 2025
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- Podtitul
- Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
- Jazyk
- anglicky
- Autoři
- John Westwood
- Vydavatel
- Kogan Page Ltd
- Rok vydání
- 2025
- Vazba
- pevná
- Počet stran
- 184
- ISBN13
- 9781398619869
- Série
- Hodnocení
- 3 z 5
- Anotace
- This comprehensive guide focuses on developing essential marketing skills, offering a step-by-step approach to researching and crafting effective marketing plans. It covers the execution of marketing audits and provides strategies for setting cost-effective budgets, making it a valuable resource for anyone looking to enhance their marketing expertise.