Knihu momentálně nemáme skladem
Parametry
Více o knize
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Nákup knihy
Psychological Processes and Advertising Effects, Kolektiv
- Jazyk
- Rok vydání
- 2023
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Psychological Processes and Advertising Effects
- Jazyk
- anglicky
- Autoři
- Kolektiv
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2023
- Vazba
- měkká
- ISBN10
- 0367498952
- ISBN13
- 9780367498955
- Anotace
- In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.