Exploring corporate strategy
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Více o knize
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Nákup knihy
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Jazyk
- Rok vydání
- 2008
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Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- Exploring corporate strategy
- Jazyk
- anglicky
- Autoři
- Gerry Johnson, Kevan Scholes, Richard Whittington
- Vydavatel
- FT Prentice Hall
- Rok vydání
- 2008
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Kategorie
- Podnikání a ekonomie
- Anotace
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.