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Více o knize
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Nákup knihy
Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Jazyk
- Rok vydání
- 2010
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- (pevná)
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Doručení
Platební metody
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- Titul
- Cultural Strategy
- Podtitul
- Using innovative ideologies to build breakthrough brands
- Jazyk
- anglicky
- Autoři
- Douglas B. Holt, Douglas Cameron
- Vydavatel
- Oxford University Press
- Rok vydání
- 2010
- Vazba
- pevná
- Počet stran
- 387
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Design, Marketing & Prodej, Kultura a společnost
- Hodnocení
- 4,1 z 5
- Anotace
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.