Cultural Strategy

Using innovative ideologies to build breakthrough brands

Autoři

Douglas B. Holt
Douglas Cameron

Hodnocení knihy

4,1(192)Ohodnotit

Parametry

387 stránek
14 hodin čtení

Byznys & Obchodování
Design
Naučná literatura
Podnikání a ekonomie
Umění & Kultura

Více o knize

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.