Digital Capitalism

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This third volume in Christian Fuchs's Media, Communication and Society series explores living in an age of digital capitalism, analyzing its various aspects through the lens of critical thinkers. Each chapter delves into a specific dimension of digital capitalism or a critical theorist, shedding light on its mechanisms. Topics include digital positivism, big data analytics, and the intersections of patriarchy, slavery, and racism within digital labor. The book examines digital alienation, the impact of social media on the capitalist crisis, and the connections between imperialism and digital labor. It also discusses alternatives like trade unions, class struggles, platform co-operatives, digital commons, and public service Internet platforms. Specific case studies include the digital labor of Foxconn and Pegatron workers, Google software engineers, and online freelancers, alongside an analysis of the political economy of targeted advertising on platforms like Facebook, Google, YouTube, and Instagram. This work provides critical insights into the economy, politics, and culture of digital capitalist society, making it essential for students and researchers in media, culture, communication studies, and related fields.