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Parametry
- 232 stránek
- 9 hodin čtení
Více o knize
The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.
Nákup knihy
The Strategic Communication Imperative, James Mahoney
- Jazyk
- Rok vydání
- 2021
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- (pevná)
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Doručení
Platební metody
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- Podtitul
- For Mid- and Long-Term Issues Management
- Jazyk
- anglicky
- Autoři
- James Mahoney
- Vydavatel
- Routledge
- Rok vydání
- 2021
- Vazba
- pevná
- Počet stran
- 232
- ISBN13
- 9781032011417
- Série
- Anotace
- The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.