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Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
Nákup knihy
Product Policy and Brand Management, A.K Chitale, Ravi Gupta
- Jazyk
- Rok vydání
- 2020
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