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The book explores the pivotal role of account planners in the advertising industry from the late 1960s, highlighting their contributions to the creation of iconic campaigns that shaped household brands. It delves into the profiles of these planners, examining their strategies and insights that enabled successful connections with consumers during a transformative period in advertising. The narrative reveals the behind-the-scenes efforts that defined a golden era, showcasing the blend of creativity and market understanding that led to enduring brand loyalty.