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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
Nákup knihy
Alchemy, Rory Sutherland
- Jazyk
- Rok vydání
- 2019
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Alchemy
- Jazyk
- anglicky
- Autoři
- Rory Sutherland
- Vydavatel
- Random House UK Ltd
- Rok vydání
- 2019
- Vazba
- pevná
- ISBN10
- 0753556502
- ISBN13
- 9780753556504
- Kategorie
- Společenské vědy, Psychologie
- Anotace
- The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.