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Více o knize
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Nákup knihy
For God, Country, and Coca-Cola, Mark Pendergrast
- Jazyk
- Rok vydání
- 2013
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- Mark Pendergrast
- Vydavatel
- Perseus Books
- Rok vydání
- 2013
- Vazba
- měkká
- Počet stran
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Série
- Štítky
- Naučná literatura, Historické téma, Historie, Byznys, Byznys & Management, Ekonomie, Jídlo, Jídlo a pití, Mikrohistorie
- Hodnocení
- 4,15 z 5
- Anotace
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.