Start it up : why running your own business is easier than you think

'Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons' Jeff Randall, Sky Newspresenter and Daily Telegraphcolumnist Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Timescolumn, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter- finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'Luke Johnson is independent, unorthodox, even bloody-minded - it's what makes him worth reading' Peter Bazalgette, Chairman, Endemol 'It's all here- the triumphs and disasters, the iron law of the business cycle, and the timeless wisdom of those who've gone before him' Brent Hoberman, founder of lastminute.com 'Very few people have had more impact than Luke Johnson' Peter Harden, founder, Harden's Restaurant Guides