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Parametry
- 700 stránek
- 25 hodin čtení
Více o knize
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
Nákup knihy
Contemporary Advertising, William F. Arens
- Jazyk
- Rok vydání
- product-detail.submit-box.info.binding
- (pevná)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- William F. Arens
- Vydavatel
- Irwin Professional Publishing
- Vazba
- pevná
- Počet stran
- 700
- ISBN10
- 0256182574
- ISBN13
- 9780256182576
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Příručky a návody, Marketing & Prodej, Vysoká škola, univerzita
- Hodnocení
- 4,35 z 5
- Anotace
- This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.