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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Nákup knihy
Strategic Management for Tourism Communities, Peter Murphy
- Jazyk
- Rok vydání
- 2004
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Strategic Management for Tourism Communities
- Jazyk
- anglicky
- Autoři
- Peter Murphy
- Vydavatel
- Channel View Publications Ltd
- Rok vydání
- 2004
- Vazba
- měkká
- ISBN10
- 1873150830
- ISBN13
- 9781873150832
- Anotace
- Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.