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John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
Nákup knihy
Hegarty on advertising: turning intelligence into magic, John Hegarty
- Jazyk
- Rok vydání
- 2011
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Navrhnout úpravu
- Titul
- Hegarty on advertising: turning intelligence into magic
- Jazyk
- anglicky
- Autoři
- John Hegarty
- Vydavatel
- Thames & Hudson
- Vydavatel
- 2011
- ISBN10
- 0500515565
- ISBN13
- 9780500515563
- Kategorie
- Marketing a PR
- Anotace
- John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.