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Parametry
- 554 stránek
- 20 hodin čtení
Více o knize
The seventh edition emphasizes emerging and global economies, restructuring content to focus on efficiency, accessibility, and customer experience. It offers an authoritative framework for understanding services and their marketing, highlighting how effective strategies drive value creation. Updated throughout, this edition reflects the latest developments in the dynamic field of services marketing, making it a vital resource for students and professionals alike.
Nákup knihy
Principles of Services Marketing, Adrian Palmer
- Jazyk
- Rok vydání
- 2014
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- Adrian Palmer
- Vydavatel
- McGraw-Hill Education - Europe
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 554
- ISBN13
- 9780077152345
- Série
- Hodnocení
- 4,4 z 5
- Anotace
- The seventh edition emphasizes emerging and global economies, restructuring content to focus on efficiency, accessibility, and customer experience. It offers an authoritative framework for understanding services and their marketing, highlighting how effective strategies drive value creation. Updated throughout, this edition reflects the latest developments in the dynamic field of services marketing, making it a vital resource for students and professionals alike.