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Parametry
- 274 stránek
- 10 hodin čtení
Více o knize
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
Nákup knihy
Marketing the Arts, Anthony Rhine
- Jazyk
- Rok vydání
- 2020
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Doručení
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- Titul
- Marketing the Arts
- Jazyk
- anglicky
- Autoři
- Anthony Rhine
- Vydavatel
- Rowman & Littlefield
- Rok vydání
- 2020
- Vazba
- měkká
- Počet stran
- 274
- ISBN10
- 1538128950
- ISBN13
- 9781538128954
- Série
- Anotace
- Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.