The strategy and tactics of pricing : a guide to growing more profitably
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Více o knize
The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
Nákup knihy
The strategy and tactics of pricing : a guide to growing more profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Jazyk
- Rok vydání
- 2011
- Stav knihy
- Dobrá
- Cena
- 174 Kč
Doručení
Platební metody
2021 2022 2023
Navrhnout úpravu
- Titul
- The strategy and tactics of pricing : a guide to growing more profitably
- Jazyk
- anglicky
- Autoři
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Vydavatel
- Prentice-Hall
- Rok vydání
- 2011
- Vazba
- pevná
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Kategorie
- Podnikání a ekonomie, Marketing a PR
- Anotace
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.