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Více o knize
Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.
Nákup knihy
Political Advertising in the United States, Erika Franklin Fowler, Travis N Ridout, Michael M. Franz
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Jazyk
- anglicky
- Vydavatel
- Routledge
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 182
- ISBN13
- 9780367761479
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Byznys, Byznys & Management, Politologie & Politika, Vysokoškolské učebnice
- Hodnocení
- 3,55 z 5
- Anotace
- Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.