The Activist's Media Handbook

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In an extraordinary career, David Fenton has learned what it takes to propel progressive causes into the public eye and create lasting change. A visionary activist, he has driven significant campaigns over the past 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979 to efforts to free Nelson Mandela and end apartheid in the late 1980s. His work has included exposing the dangers of toxic chemicals in food, advocating for marijuana legalization, combating misinformation during the Bush era, and successfully banning fracking in New York while raising awareness about the climate crisis and Bitcoin's environmental impact. Reflecting on his life, Fenton shares stories of living in a commune, photographing riots and rock stars, and collaborating with presidents and celebrities. He reveals the strategies and tactics that have made him a successful media agitator and demonstrates how these tools can be utilized by anyone to advance their cause. Blending memoir with practical guidance, this work offers an essential toolkit for today's activists, focusing on how to tell compelling stories, captivate audiences, and inspire them to join the movement.