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Více o knize
Focusing on practical research techniques in media studies, this guide equips students with essential methods to initiate their own research projects. It covers theoretical and practical aspects of communication research, incorporating user feedback from the First Edition. New chapters enhance the content by exploring experimentation, historical research, comparative research, and participant observation, making it a comprehensive resource for aspiring researchers in the field.
Nákup knihy
Media Research Techniques, Arthur Asa Berger
- Vpisky / podtrhávání
- Jazyk
- Rok vydání
- 1998
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 31 Kč
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Media Research Techniques
- Jazyk
- anglicky
- Autoři
- Arthur Asa Berger
- Vydavatel
- SAGE
- Rok vydání
- 1998
- Vazba
- měkká
- ISBN10
- 0761915370
- ISBN13
- 9780761915379
- Kategorie
- Ostatní učebnice, Marketing a PR
- Anotace
- Focusing on practical research techniques in media studies, this guide equips students with essential methods to initiate their own research projects. It covers theoretical and practical aspects of communication research, incorporating user feedback from the First Edition. New chapters enhance the content by exploring experimentation, historical research, comparative research, and participant observation, making it a comprehensive resource for aspiring researchers in the field.