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Business-to-Business Marketing

Více o knize

This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.

Vydání

Nákup knihy

Business-to-Business Marketing, McGrath Helen, Louise Canning, Ross Brennan

Jazyk
Rok vydání
2024
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