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Více o knize
Jim Blythe's "Principles and Practice of Marketing" delves into the multifaceted world of marketing beyond just advertising. It covers product research, innovation, and customer relationships, using real-life examples from well-known brands. The textbook addresses contemporary issues like digital technology and globalization, with additional resources available online.
Nákup knihy
Principles and Practice of Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2013
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- (pevná)
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Doručení
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