Knihu momentálně nemáme skladem
Více o knize
Jim Blythe's "Principles and Practice of Marketing" offers a comprehensive introduction to marketing beyond just advertising. It explores product research, innovation, and customer relationships, featuring real-life examples from well-known brands. The textbook addresses evolving topics like digital technologies and globalization, making it essential for students.
Nákup knihy
Principles and Practice of Marketing, Jim Blythe
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.