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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Nákup knihy
Marketing Communications, John Egan
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Marketing Communications
- Jazyk
- anglicky
- Autoři
- John Egan
- Vydavatel
- 2023
- Vazba
- pevná
- ISBN13
- 9781529781205
- Kategorie
- Podnikání a ekonomie, Právní literatura, Učebnice
- Anotace
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.