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Více o knize
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Nákup knihy
Marketing Communications, John Egan
- Jazyk
- Rok vydání
- 2022
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- (měkká)
Doručení
Platební metody
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