Vyprodáno
Více o knize
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Jazyk
- anglicky
- Autoři
- John Egan
- Vydavatel
- Sage
- Rok vydání
- 2015
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Byznys, Byznys & Management, Právní tématika, Právo, Marketing & Prodej
- Hodnocení
- 3,5 z 5
- Anotace
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.