Knihu momentálně nemáme skladem
Více o knize
"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.
Nákup knihy
Marketing Management, Christian Homburg, Harley Krohmer, Sabine Kuester
- Jazyk
- Rok vydání
- 2013
- product-detail.submit-box.info.binding
- (měkká)
Jakmile ji vyčmucháme, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.