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Více o knize
Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results."--Publisher's information
Nákup knihy
The Case For Creativity, James Hurman
- Jazyk
- Rok vydání
- 2016
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Doručení
Platební metody
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- Jazyk
- anglicky
- Autoři
- James Hurman
- Vydavatel
- Cannes Lions
- Rok vydání
- 2016
- Vazba
- měkká
- ISBN10
- 0993508200
- ISBN13
- 9780993508202
- Série
- Anotace
- Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results."--Publisher's information