Miláček čtenářů je právě vyprodaný
Více o knize
This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.
Nákup knihy
Global Marketing, Johny K. Johansson
- Jazyk
- Rok vydání
- 2000
- product-detail.submit-box.info.binding
- (měkká)
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Global Marketing
- Jazyk
- anglicky
- Autoři
- Johny K. Johansson
- Vydavatel
- Irwin Professional Publishing
- Rok vydání
- 2000
- Vazba
- měkká
- ISBN10
- 007116961X
- ISBN13
- 9780071169615
- Série
- Hodnocení
- 5 z 5
- Anotace
- This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.