Research Methods for Business Students Second Edition

Více o knize

This revised and fully-updated edition equips students with the essential knowledge and skills needed to conduct business research. With an academically rigorous yet engaging style, it serves as a self-study guide that walks readers through the research process step-by-step. The text features numerous worked examples, real-life case studies, and student activities that illustrate the practicalities of business research. It is tailored for final year undergraduate and master's students, emphasizing a student-centered approach. Key features include discussions on various web-based data collection methods, internet addresses for global online government datasets, and guidance on conducting research in international contexts. Additionally, it offers a section on presenting research findings orally, new case studies with discussion questions, and enhanced online resources for both students and lecturers. The book is recognized as a best-selling resource in business and management research methods, integrating appropriate information technology throughout. It includes a diverse range of worked examples, self-check questions with answers for each chapter, and support for advancing students' research projects, alongside annotated further reading to enhance understanding.