Parametry
Kategorie
Více o knize
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.
Nákup knihy
Scoring Points, Clive Humby, Terry Hunt, Tim Phillips
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Scoring Points
- Jazyk
- anglicky
- Autoři
- Clive Humby, Terry Hunt, Tim Phillips
- Vydavatel
- Kogan Page
- Rok vydání
- 2008
- Vazba
- měkká
- ISBN10
- 0749453389
- ISBN13
- 9780749453381
- Kategorie
- Podnikání a ekonomie, Marketing a PR
- Anotace
- Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.